The Coffee Groundz in The Press
Mentions:
Click a link in the list below to be taken to that press mention further down this page.
- Entrepreneur Magazine
- BusinessWeek.com
- Mashable.com
- The Wall Street Journal
- Houston Press
- The Houston Chronicle
- Twitter.com
- The New York Times
- Forbes.com
- The Austin American Statesman
- Digital Nomads
- Marketing Restaurant Online
- Mr. Tweet
- Twitter09
- Search Engine Marketing Group
Entrepreneur Magazine My Smartphone Sent Me
How savvy businesses are finding customers on Foursquare, Twitter and Meetup
“When someone walks in to The Coffee Groundz in Houston and demands a free coffee because they are "mayor," general manager J.R. Cohen asks to see the person's cell phone. If that makes any sense to you, you're probably familiar with the urban social media phenomenon foursquare.com."
“We have people challenging each other all the time to be mayor of Coffee Groundz," Cohen says. "We've definitely seen an increase in business, and offering something free to the mayor has become a great game."
Here's the link to the original post on Entrepreneur.com
Back to top ⇧BusinessWeek.com - 20 Ways Businesses Use Twitter
The Coffee Groundz: Publicizing a Local Café
“This Houston neighborhood coffee shop @CoffeeGroundz is gaining customers and popularity through Twitter. It's one of the first businesses to use Twitter for takeout orders. They also announce their upcoming events and "tweetups" that bring in about 200 people a month, some of whom become regular customers."
Here's the link to the original post on BusinessWeek.com
Back to top ⇧Mashable.com
“A great example is CoffeeGroundz, a small coffee shop in Houston, Texas. The author of their Twitter account is charismatic and his commitment to customer service has drawn a lot of attention to his business. By being engaging and interacting with the community @CoffeeGroundz has been able to double their clientele."
CoffeeGroundz Twitter
“With Twitter, business owners are able to cater to their consumer’s needs instantaneously. In a world where everything needs to be done yesterday, a quick response can create a lifelong customer."
Here's the link to the original post on Mashable.com
Back to top ⇧The Wall Street Journal
“But Jonathan Zadok, co-owner of the Coffee Groundz LLC in Houston, says he wouldn't pay another firm to blog on behalf of the four-year-old café.
"The idea with Twitter is that you get close to an immediate response," he says. With an in-house person handling it, "there's no middle man that has to go check with the company," he says.
Mr. Zadok says last fall Coffee Groundz's general manager, J.R. Cohen, set up profiles for the café on Twitter and Facebook. Customers started tweeting orders and special requests such as booth reservations, and in-store events promoted on the sites drew crowds three times as large as those previously advertised through signs and other traditional means.
Mr. Cohen, 31 years old, says he simultaneously posts blog entries on Twitter, Facebook and his employer's Web site three times a day, often from his BlackBerry. He receives text-message and email alerts whenever messages are posted to Coffee Groundz's feed so he can respond, if necessary, in a timely manner.
Mr. Cohen taught himself how to use Twitter and Facebook in about a month despite being someone who's "not tech savvy at all," he says. He estimates he devotes no more than 30 minutes a day to managing his employer's presence on social media. "That's really all you need," he says.”
Here's the link to the original on The Wall Street Journal website.
Back to top ⇧Houston Press Award Winner Best Coffee House
“Whether it's Tweeting its fool head off or hosting a "Geek Gathering," Coffee Groundz is one damn fine coffeehouse. Ridiculously great coffee, free whiplash Wi-Fi and a wide selection of beer — all CG really needs is a bank of showers and a few cots to fully cover all the needs of the modern man. Its location in the heart of the ever-evolving Midtown district also makes it an ideal date spot, if only to separate the wheat from the proverbial chaff.”
Here's the link to the original on the Houston Press website.
Back to top ⇧Making a commute to the local cafe
Coffeehouses see patrons plug in all day, but is it good for business?
“We really encourage people to come here and use the Wi-Fi,” said general manager J.R. Cohen. “Of course they have to buy something — that would be nice — but we understand that this is a hard-core recession for everybody, and it's free to be here. It costs you a cup of coffee, maybe a sandwich.”
Kamran Mansoury, a marketing consultant, was one of a dozen people working from laptops at Coffee Groundz on a recent Wednesday; he was the only one in a suit and tie.
He prefers the cafe to an office — “it's a lot cheaper” — and to his home — “it's more interactive.”
Mansoury even conducts meetings and interviews at the cafe, without ruffling management's feathers.
“They're actually extremely supportive,” he said. “If I have a meeting with more than four or five people, they set up the back for us.”
Here's the complete article on the Houston Chronicle website.
Back to top ⇧The Coffee Groundz Makes a Twitter101 Case Study
In a case study written by Tristan Walker for Twitter
CoffeeGroundz is a popular, albeit modest, Houston, TX based independent coffee shop that sells a variety of locally roasted coffee, tea, pastries, sandwiches, and alcoholic beverages. There are a couple of booths, 16 tables and another ten on the patio. If you come to CoffeeGroundz, J.R. Cohen, its general manager, strives to make sure “you feel at home.”
Check out the complete case study here.
Follow @CoffeeGroundzon Twitter.
Back to top ⇧The Coffee Groundz in the NY Times
Twitter Takes a Step Toward Commercial Accounts
Twitter 101 is the first step toward doing that. “If you intrinsically see some value in Twitter, you will want to pay more to get more,” he added. The case studies cover well-known companies like JetBlue and Dell (which we have written about before) and small businesses like Teusner Wines and CoffeeGroundz.
To read the complete article, click here.
Back to top ⇧The Coffee Groundz on Forbes.com
Patrons of the Coffee Groundz, a popular Houston java joint, can log their orders with General Manager J.R. Cohen (@CoffeeGroundz), which he receives on his BlackBerry.
To read the complete article, click here.
Houston-based Coffee Groundz hosts regular meetings--or "tweet-ups"--that bring hundreds of customers into a store.
To read the complete article, click here.
Back to top ⇧The Coffee Groundz Manager – 2009 Texas Social Media Award Winner!
J.R. Cohen, Manager of The Coffee Groundz was a distinguished winner of a 2009 Texas Social Media Award! J.R. has not only had an impact on the national social media scene but more specifically a huge impact on the local Houston stage. He has pioneered the use of social media for small businesses desiring to build a community as well as their business and he's definitely been increasing store traffic!
Back to top ⇧Digital Nomads
We caught up with JR Cohen at SXSW after he received the Statesman Award for use of social media in helping build business at Houston’s Coffee Groundz. JR and Coffee Groundz believes in supporting the community that supports their business, and Twitter users make up a significant portion...Back to top ⇧
Marketing Restaurant Online
Coffee Groundz is another independent coffee shop based out of Houston,Texas that has adopted social media like Twitter which enables them to stand out from the crowded coffee shops and restaurants. J.R. Cohen, operation manager of Coffee Groundz is the man behind it’s Twitter Success...Back to top ⇧
Mr. Tweet
When J.R. Cohen, Operations Manager for CoffeeGroundz (@coffeegroundz) Cafe in Houston, Texas first heard about Twitter from one of his customers, he was puzzled but intrigued. Today, he credits Twitter with almost doubling his clientele and with opening his eyes to a whole new way to...Back to top ⇧
Twitter 09
Coffee Groundz is a Houston-based coffee shop that has gained international recognition for its use of Twitter. The company allows customers to order food and drinks using direct messages...Back to top ⇧
Search Engine Marketing Group
The Coffee Groundz is a Houston-based café that uses Twitter to interact with the local community. However, they recently had a very creative use for their Twitter account when they asked their followers to donate non-perishable food...Back to top ⇧
